Process

The first step in creating this poster was deciding the message I would want to go with. On the forefront, I decided to sum up this call to action with the popular “Ceasefire Now” saying and protest logo. In the back, I opted for the words “The World is Watching”, which is my way of illustrating the importance of the extensive media coverage this war has been getting but also the complacency of world leaders in regards to this issue.

While trying to go for a graphic and rebellious visual approach for this campaign, I opted for handwritten type made with a thick sharpie and my sketchbook to create an authentic and organic word mark. I scanned it, and blew it up to make the words yell at the viewer through the poster and highlight the importance of the words.

The collage of halftone eyes is not only a literal representation of the message, but a visual I felt looked eerie and attention grabbing. The repetition of these eyes scattered across the poster represent the multitudes of victims and witnesses in the eyes of this war.